Inspired by the works of the Andalusian artist of the same name, Manuel Ritz Pipò was born in the early 1970s and immediately established itself as an innovative brand of men’s total look. Manifattura Paoloni Spa has acquired and relaunched the brand through a decisive strategy aimed at building a strong and consistent brand awareness, developing growing investments in research and development and marketing activities. At the same time, an important brand extension process was implemented, thus accrediting the brand as a dynamic and original total look in menswear to then launch the women’s collection in 2019.

The need to make recognition more immediate and at the same time maintain the distinctive aspects and history, led to the fact that in 2008 the brand was changed to Manuel Ritz.